Beauty of Joseon Glow Deep Serum Rice+Alpha Arbutin

The Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin is a lightweight, brightening facial serum specifically formulated to target dullness, uneven skin tone, and hyperpigmentation, such as dark spots and post-acne scars. It draws inspiration from the Joseon-era practice of using rice water ($\text{migamsu}$) for beautiful skin.

Key Ingredients and Their Functions

This serum’s effectiveness comes from its powerful combination of traditional $\text{Hanbang}$ ingredients and modern brighteners:

• Rice Bran Water ($68\%$):
  • Function: Deep Hydration and Nourishment.
  • Details: Historically known as "Beauty Water," rice bran water is rich in amino acids and minerals. It deeply moisturizes the skin, leaving it soft, supple, and contributing to a natural, dewy glow.
• Alpha-Arbutin ($2\%$):
  • Function: Targeted Brightening and Anti-Pigmentation.
  • Details: A powerful skin-lightening agent that works by inhibiting the enzyme tyrosinase, which is essential for melanin production. This helps to reduce the appearance of dark spots, sun spots, and post-inflammatory hyperpigmentation (PIH), resulting in a clearer, more even complexion.
• Niacinamide (Vitamin $B3$):
  • Function: Overall Skin Health and Barrier Support.
  • Details: This multi-functional ingredient further aids in brightening, minimizes the appearance of enlarged pores, helps balance oil production, and strengthens the skin's protective barrier.

Main Benefits

Product Details